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iPhone 12
Blast past fast.
From $29.12/mo. or $699 before trade-in.1
Buy directly from Apple with special carrier offers.
Learn more > Buy >
iPhone 12 Pro
It's a leep year
From $41.62/mo. or $999 before trade-in.2
Buy directly from Apple with special carrier offers.
Learn more > Buy >
iPad Air
Powerful. Colorful. Wonderful
Learn more >
Racial Equity and Justice Initiative
For equitable education. For a more just justice system.
For Black and Brown businesses.
Learn more >
Watch
SERIES 6
Introducing the black Unity Collection
Learn more > buy >
Limited-time offers
Designed with your heart in mind.
Get extra trade-in savings on Apple Watch during Heart Month. Shop
Series 6 from $239 or SE from $199.
Shop >
One
Bundle up to six Apple services. And enjoy more for less
Learn more >Try it free 4 >
Black History Month
Celebrating the Black Family.
Explore now 5 >
Watch the new season
Price includes a $30 AT&T, T-Mobile, Sprint, or Verizon discount. Requires activation with
carrier. Monthly pricing: Available to qualified customers and requires 0% APR, 24-month
installment loan with Citizens One or Apple Card Monthly Installments and iPhone activation with
AT&T, Sprint, T-Mobile, or Verizon for purchases in an Apple Store. Taxes and shipping not
included. Additional Apple Card Monthly Installments and iPhone Payments terms apply.
Monthly pricing: Available to qualified customers and requires 0% APR, 24-month installment
loan with Citizens One or Apple Card Monthly Installments and iPhone activation with AT&T,
Sprint, T-Mobile, or Verizon for purchases in an Apple Store. Taxes and shipping not included.
Additional Apple Card Monthly Installments and iPhone Payments terms apply.
Trade‑in values vary. Apple Watch Series 6 promotional pricing is after trade‑in of Apple
Watch Series 4 in good condition. Apple Watch SE promotional pricing is after trade‑in of Apple
Watch Series 2 in good condition. Extra trade‑in values require purchase of a new Apple Watch,
subject to availability and limits. Must be at least 18 years old. Apple or its trade-in
partners reserve the right to refuse or limit any trade-in transaction for any reason. In‑store
trade‑in requires presentation of a valid, government-issued photo ID (local law may require
saving this information). Sales tax may be assessed on full value of new Apple Watch. Additional
terms from Apple or Apple’s trade-in partners may apply.
The Apple One free trial includes only services that you are not currently using through a
free trial or a subscription. Plan automatically renews after trial until cancelled.
Restrictions and other terms apply.
Apple Music subscription required.
Apple TV+ is $4.99/month after free trial. One subscription per Family Sharing group. Offer good
for 3 months after eligible device activation. Plan automatically renews until cancelled.
Restrictions and other terms apply.
More ways to shop: Find an Apple Store or other retailer near you. Or call 1-800-MY-APPLE.
